The Market-focused Guide to Company Analysis
A practical resource for those involved in determining the current health of a company and gauging its future prospects
Announcing Marketing Facets, a valuable new resource for private investment fund managers, venture capital firms, investment banks, and others who perform due diligence evaluations. CEOs, and marketing and planning executives will also find Marketing Facets a useful guide for internal reviews and strategic thinking. It is the market-focused guide to company analysis.
Marketing Facets lets you perform a micro-style analysis of twenty-five functions that, together, address the ability of a business to gain and retain profitable customers. A second section develops a macro evaluation of the ability of other functions to deliver on marketing’s promises to customers and prospects. A final section serves as a strategic summary where facts can be consolidated into an overall perspective of the company and its relative market position. The summary creates solid support for the analyst’s conclusions and recommendations.
“I have adopted this workbook as a key component of our investor due diligence. In certain cases, I have engaged the author directly to assist our investment team. I think you will also find Marketing Facets an indispensable company analysis tool.” Charles R. Martin, Managing Principal, Amerimark Capital Corp.
Marketing Facets is now available in a variety of formats.
Electronic e-mail: MS Word .doc & Adobe .pdf formats @ $79.95 per copy.
CD/ROM only: MS Word .doc & Adobe .pdf formats @ $85.85 per copy.
Printed 103 page book in ring binder (including CD/ROM) @ $99.95.
Prices include shipping and applicable tax.
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